I love to light this candle first thing on a Sunday morning while enjoying a cup of coffee - the smell is extremely warm, soothing and cozy. It quickly fills up the room without being over-empowering. It's the only candle I have purchased that I feel can't be beat (I'll try a variety of pumpkin/ seasonal candles, but this one is just so perfect for year-round coziness). Highly highly recommend stocking up on this candle! Please do not discontinue!